There are a few key ways operators can pull together their product, service and environment.
The critical factor is to focus on alignment. If product, service and environment are not aligned you get a disjointed brand experience with an unclear value proposition. The environment sets the customer’s expectations and then the product and service must deliver on that clearly and consistently. There is nothing worse than going into a restaurant that looks really nice but then receiving mediocre food and a big bill. If you feel you’re paying too much or the space makes you uncomfortable the overall experience hasn’t met the expectation of the value proposition.
So how can you make sure you’re delivering on product, service and environment? Here are three solutions
Featured in Restaurant Development + Design.