Technology can be used in your restaurant to impact the customer experience, communicate the concept's brand messaging and increase an operation's efficiency. However, acquiring technology just for the sake of having it is a waste of money.
It’s important to find the right ways to use digital alternatives. Always ask yourself: Is this truly what my customer wants?
I have found that before you use technology in your restaurant, you need to ask yourself three key questions:
Digital assets should be used to meet or exceed customer expectations. Otherwise they can be anything from unnecessary to detrimental to your brand. The three biggest returns on investment when it comes to technology are digital menu boards, POS systems and data collection.
Overall, you need to ensure your technology and brand messaging is relevant to customers. If used efficiently, it can improve brand value. Only then can you truly make it worth the investment.
Featured in Restaurant Development + Design.